Product quality is key for consumer market OEMs. However, aligning quality with performance must be done at a reasonable cost, or the market generally won’t bear the price point. Sensitivities around the economy cause consumer purchase confidence to ebb and flow.

These reasons drive OEM decisions about injection molding for consumer products and suppliers. Injection molding partners must be flexible enough to accommodate volume changes in demand, yet disciplined in structured lead times and meeting product launch deadlines — all often within a strict budget.

Injection molders with diverse capabilities provide expertise and value required to balance the competing priorities consumer market OEMs face. Experience matters. Specialization in sophisticated modeling programs and methodologies such as Design for Manufacturability (DfM), as well as strategic use of advanced processes like overmolding, and metal-to-plastic conversion help get stronger, better performing, and competitively priced products to market faster.